Email Marketing Success

Tell people exactly why they should sign up for your newsletter and when it goes out. Tell them all about the benefits they will receive by subscribing. You can make subscribers feel more comfortable by specifying what they will receive and when they will receive it (e.g. "Sign up for Our Weekly Concert Announcement").

Remind recipients why they are receiving an email from you. Whether they are a valued customer, a prospect who expressed interest or a client you want to keep in touch with, the reminder will add credibility to your email and put it into context, thus differentiating your communications from unwanted email.

Permission can be given, and it can be taken away. It is very important that every email you send has the option for the recipient to unsubscribe or "opt-out."

Are your email communications of value? Is the frequency right? A survey is an inexpensive, easy and immediate way to find out how your customers really feel about your company and your email communications. So, when you do a survey, don't forget to ask how your customers feel about your emails.

Look at your reports. There's a wealth of information just waiting to be discovered. Always pay attention to your unsubscribe rate to ensure that your churn rate remains positive. If you are losing more than .5% of your subscribers per month, take a look at all of the elements of your campaigns.