Kopy Kryptonite

Superman! Faster than a speeding bullet, more powerful than a locomotive, able to—you know the rest and you know that the only thing that could destroy his amazing powers was Kryptonite; that material from his home planet that make him weak and ineffectual.

You may have a product or service as powerful as Superman, but you can weaken your message about it with poor advertising copy. Here are the top deadly sins of writing copy: Advertising copy Kryptonite. You can save yourself a lot of grief and money by remembering them.

In reverse order:
3. Write from “Me” perspective: “I’m wonderful, my product is wonderful. I do this and this and this. Buy!” It won’t work. I want to know what’s in it for me. How will I benefit? You need to tell me from my perspective why I should buy.

2. Don’t tell me how to take action: You have told me how I’m going to benefit, I’m ready to buy, but no next step. Do I call? Email? Write? Hurry right down in the next 24 hours? Please! Just tell me what to do!

1. Bore me:
You and I have seen dozens of whiz bang ads on tv, in magazines and on the internet. We are jaded. We have seen it, heard it and in magazine perfume ads, smelled it all. The best way to lose a prospective customer is to write boring, blah, blah, blah copy.

Find out what the top 10, proven words are that move people to action and use them.
Hint: I’ll give you the #1 word right here to you for free. Yep, that’s the word. “FREE.” If you really do have something of value for free, be sure you let your prospects know.