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My business partner Janine Kaucher and I have attended several of Louise’s business coaching programs over the years and have found them to be very beneficial to our business’ success. Louise is very good at getting business owners to focus on goal setting and planning for growth. Platinum Coaching with Louise helped us grow our business by over 25% in 12 months. The accountability and direction Louise provided were central to our success and we would recommend Creative Resources highly to businesses seeking growth.
Deborah Elver, CPA
Clear View Business Solutions, LLC
Inspiration for You and Your Business
Keep in mind that neither success
nor failure is ever final."--Roger Babson
18 Unbelievable Ways to Bathe an Elephant Indoors: Or 3 Fun Ways to Improve How You Talk About Your Business
Wednesday, September 18th, 2013
Are you boring when you talk about your business service or product? Do you use words and phrases that don't engage and cause people to sit up and take notice? The bathing elephants headline for this article is just an exaggerated, rather ridiculous example of what to do when you are writing or talking about your business.
Most of us who are in business want to be taken seriously and if we are ethical, we don't want to make exaggerated claims about our service or the benefits that we provide for our customers and clients. Sometimes we over correct and come across as uninteresting and lackluster.
So how can you talk about what you do in a way that makes it more engaging?
Amp up your adjectives. Use words like
When describing your service with adequate adjectives, you get adequate results.
Think of How? Why? and Who?
- How is your service amazing? (Another good adjective, if it's true...OF COURSE it is!)
- Why have so many people told you they love you and what you do?
- Who have you helped recently?
When you get more specific, people can relate and see how they can use you or refer you.
- "Last year I helped save my clients and average of $300 on their insurance."
- "4 out of 5 of my customers are repeat business."
- "90% of the users of this cream told me they saw dramatic improvement of their problem dry areas."
People can easily relate to numbers.